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THE IDEAL DESIGN PROCESS
( simplified )
Define the goal or problem
"just make it cool" also works
Gather information
research, interview, napkin drawings, etc.
Develop a variety of ideas
concept drawings, materials, marketing ideas - that kind of stuff
Communicate and review
what's working and what isn't?
Further develop and refine solutions
the best ideas? we want to push those ones
Communicate and review again
repeat previous steps as necessary
Develop an epic final solution
if it doesn't turn heads, let's start over
Start on the next project
learn, rinse, and repeat
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