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THE IDEAL DESIGN PROCESS
( simplified )

Define the goal or problem
"just make it cool" also works

Gather information
research, interview, napkin drawings, etc.

Develop a variety of ideas
concept drawings, materials, marketing ideas - that kind of stuff

Communicate and review 
what's working and what isn't?

Further develop and refine solutions
the best ideas? we want to push those ones

Communicate and review again
repeat previous steps as necessary

Develop an epic final solution
if it doesn't turn heads, let's start over

Start on the next project

learn, rinse, and repeat

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